What is Share of search? - Fyr What is Share of search? - Fyr

What is Share of search?

With Share of search you can measure your brand’s visibility in search compared to other companies in your industry. Share of search refers to the percentage of total search queries for a particular keyword or topic that a brand or website receives. It is a metric used in digital marketing to measure a company’s visibility and popularity on search engines compared to its competitors.

Fyr pulls data about you and your registered competitors’ Share of Search data from Google Ads every month. You need a Google Ads resource to use this feature.

Stay ahead of trends #

Track share of search over time to spot shifts in consumer behavior, emerging trends, and keyword popularity changes. Align your marketing efforts with evolving customer preferences.

Outsmart the competition #

Analyze share of search for specific keywords to gain insights into your competitors’ performance. Make informed decisions to adjust your marketing strategies and stay ahead.

Measure performance impact & optimize strategies #

Utilize share of search data to evaluate marketing effectiveness, fine-tune SEO strategies, target keywords effectively, and maximize brand visibility. Measure impact on brand and search engine performance, while allocating resources wisely.

How can we help?

Contact us if you need further assistance