The benefits of using Google Analytics 4 If you’re into digital marketing, then chances are you’ve heard about Google Analytics. It’s an amazing tool that provides data insights to help you optimize your campaigns, track user behavior on your website, and measure your ROI. With so much data available at your fingertips, there’s no excuse not to use it to improve your business! What is GA4? GA4 is the latest version of Google Analytics, launched in late 2020. It differs from the previous Universal Analytics version because it’s built around a more holistic approach to tracking user behavior across multiple