Updates

Updates

Physical pillars
Digital Marketing
Øyvind Andreassen
The Benefits of a Pillar Page for SEO

A pillar page is a long-form, comprehensive piece of content that covers a specific topic, while acting as a gateway into other pages that go more in detail about a sub-section of the content. While organising content in this way is great for readers that want to go more in-depth

July 13, 2022
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Study
Expanded Text Ads v. Responsive Search Ads
At Lighthouse8, we strive to use data to make the best decisions possible. When Google removed the ability to create new search ads in the Expanded Text Ads format (ETAs) at the end of June, we wanted to explore how this change would impact paid ad campaigns. So - is it worthwhile holding on to ETAs or should you go all in on Responsive Search Ads?
Find out what we discovered

Paid marketing

Check out the resources below to improve your paid marketing knowledge.
Expanded Text Ads v. Responsive Search Ads

Is it worthwhile holding on to ETAs or should you go all in on Responsive Search Ads?

Read our study to find out!

The Benefits of a Pillar Page for SEO

A pillar page is a long-form, comprehensive piece of content that covers a specific topic, while acting as a gateway into other pages that go more in detail about a sub-section of the content. While organising content in this way is great for readers that want to go more in-depth of a topic, it is also great for SEO as it gives you an opportunity to set links in context, and build a page that might attract more links from other domains. Say you run a website about baking for beginners, you can create a pillar page about baking in

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