Updates

Updates

Analytics
Marte Lødøen
Making the switch to GA4: Tips and tricks for seamless integration

The benefits of using Google Analytics 4 If you’re into digital marketing, then chances are you’ve heard about Google Analytics. It’s an amazing tool that provides data insights to help you optimize your campaigns, track user behavior on your website, and measure your ROI. With so much data available at

Analytics
Tommy Hansen
Share of search – Track your market share

Now you can track your share of search in Fyr! In this article, we will teach you everything you need to know about share of search and how it can help your business gain a competitive advantage.

Digital Marketing
Melissa
10 Reasons why you should ad Microsoft Ads in your marketing mix

Are you looking to diversify your marketing mix and try something new? Look no further than Microsoft Ads! Microsoft Ads is a powerful tool for Pay-per-click advertising offered by Microsoft Advertising. These ads can be text, image, or video-based, and appear at the top or bottom of the page.  Here

Study
Expanded Text Ads v. Responsive Search Ads
At Lighthouse8, we strive to use data to make the best decisions possible. When Google removed the ability to create new search ads in the Expanded Text Ads format (ETAs) at the end of June, we wanted to explore how this change would impact paid ad campaigns. So - is it worthwhile holding on to ETAs or should you go all in on Responsive Search Ads?

Paid marketing

Check out the resources below to improve your paid marketing knowledge.

Is it worthwhile holding on to ETAs or should you go all in on Responsive Search Ads?

Read our study to find out!

Making the switch to GA4: Tips and tricks for seamless integration

The benefits of using Google Analytics 4 If you’re into digital marketing, then chances are you’ve heard about Google Analytics. It’s an amazing tool that provides data insights to help you optimize your campaigns, track user behavior on your website, and measure your ROI. With so much data available at your fingertips, there’s no excuse not to use it to improve your business! What is GA4? GA4 is the latest version of Google Analytics, launched in late 2020. It differs from the previous Universal Analytics version because it’s built around a more holistic approach to tracking user behavior across multiple

Share of search – Track your market share

Now you can track your share of search in Fyr! In this article, we will teach you everything you need to know about share of search and how it can help your business gain a competitive advantage.

10 Reasons why you should ad Microsoft Ads in your marketing mix

Are you looking to diversify your marketing mix and try something new? Look no further than Microsoft Ads! Microsoft Ads is a powerful tool for Pay-per-click advertising offered by Microsoft Advertising. These ads can be text, image, or video-based, and appear at the top or bottom of the page.  Here are 10 reasons why you should consider Microsoft Ads.   1. Reach a Wider Audience Bing may only have a small market share of the search engine industry, but it still reaches millions of users worldwide. By using Microsoft Ads, you can tap into this audience and reach more potential

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