Share of search – Track your market share

Tommy Hansen

Tommy Hansen

Now you can track your share of search in Fyr! In this article, we will teach you everything you need to know about share of search and how it can help your business gain a competitive advantage.

Track your business’ market share

Market share is a vital metric to understand your business’ position in the market. However, traditional market share measurements only tell parts of the story. It is often expensive, based on older data and usually takes a long time to make. It doesn’t need to be like this. To gain a more comprehensive picture of the market, it´s essential to track share of search.

What is share of search?

Share of search is the percentage of online searches for your brand compared to competitors. It measures your visibility and popularity on search engines like Google. By tracking your business share of search, you will gain insights into the demand for your brand and spot shifting trends in the market. This will help you align your marketing efforts with evolving customer preferences.

Utilizing Fyr, you will know how many searches your business obtains each month. You can also compare your data to your competitors, track your market growth and keep track of total market size. As a result, your business will be able to take more informed marketing decisions.

How accurate is share of search?

A study led by James Hankins shows that share of search has been found to represent 83% of a brand’s market share. In other words, it correlates well with overall market share, or at least act like a leading indicator. Compared to a market share report that often uses “old” data, share of search gives you fresh data every month. Giving you the ability to act quickly and adopt to changes in the market.

Ready to start tracking your
share of search?

What can share of search do for your business?

Improve your SEO efforts and outsmart competition

By leveraging share of search, you can evaluate your brand’s search result visibility and pinpoint opportunities for enhancing your SEO efforts. Analyzing share of search for specific keywords enables you to gain insights into your competitors’ performance. Empowering you to stay one step ahead of your competitors. 

Measure performance and stay ahead of trends

By correlating changes in your business’s share of search with specific campaigns, you can effectively measure the performance of your marketing initiatives. This allows you to identify the marketing efforts that are successfully increasing brand awareness and capturing a larger market share. Additionally, utilizing share of search enables you to stay ahead of trends, spotting shifts in consumer behavior and keep track of changes in keyword popularity. 

Ready to get started?

Tracking your share of search provides valuable insights and benefits for your business. Share of search offers a comprehensive and up-to-date view of your brand’s online visibility and popularity, allowing you to improve SEO efforts, outsmart competitors, measure campaign performance, and stay ahead of trends. By analyzing share of search data, you can make informed marketing decisions, adjust strategies, align marketing efforts with consumer behavior and emerging trends, and ultimately enhancing your market position.

Ready to get started? Get in touch here.