10 Reasons why you should ad Microsoft Ads in your marketing mix




Are you looking to diversify your marketing mix and try something new? Look no further than Microsoft Ads! Microsoft Ads is a powerful tool for Pay-per-click advertising offered by Microsoft Advertising. These ads can be text, image, or video-based, and appear at the top or bottom of the page.  Here are 10 reasons why you should consider Microsoft Ads.


1. Reach a Wider Audience

Bing may only have a small market share of the search engine industry, but it still reaches millions of users worldwide. By using Microsoft Ads, you can tap into this audience and reach more potential customers who may not be active on other platforms like Google.


2. Lower Competition

Because there are fewer advertisers on Microsoft Ads compared to Google Ads, the competition for keywords and ad placements is lower. This means you could potentially get more clicks for less money.


3. Lower Cost-per-Click (CPC)

Microsoft Ads tends to have lower CPC rates than Google Ads, especially for highly competitive industries. This means you can get more bang for your buck and stretch your advertising budget further.


4. Better Device Targeting

Microsoft Advertising allows you to target specific devices (desktops, tablets or mobile) with your ads – enabling you to tailor your messaging accordingly. This granularity helps you make the most out of your advertising spend.


5. Quality Traffic with Bings Network

Bing’s partnership with Yahoo!, AOL and other networks gives access to traffic outside of just bing.com, increasing the chances of driving even more relevant traffic to your website.


6. Organic Search Integration

Bing is integrated with social media and other Microsoft products, which allows for broad cross-platform data sharing. Bing’s paid ad targeting overlaps with searches returned through the search engine based on user intent, serving your ads in a way that complements Bing’s organic search results.


7. Bing Rewards Program

Bing has a rewards program called Microsoft Rewards that incentivizes users to use Bing actively. Users can earn points by searching on Bing, which they can then redeem for gift cards, sweepstakes entries, and other fun items. This means that people who use Bing are more likely to engage with your ads, translating to better engagement rates.

8. Excellent Customer Support

Microsoft Ads has a dedicated team of customer support agents who are available to help you with any issues or questions that you may have. You can reach them by phone, email, or chat. Bing’s customer service is known for being fast and helpful, making it an appealing option for advertisers who need quick solutions.


9Advanced Reporting Features

Bing offers highly actionable analytics and insights into how your ads are performing, including demographic, geographic and action-based data at every level of your account.

10. Customizable Ads

Unlike Google Ads that follow a strict format, Microsoft Ads allows for much more customization. This gives advertisers more control over how their ads look and feel, allowing them to create more impactful ads.


Microsoft Ads can be a great option for marketers looking to expand their reach and complement their existing PPC advertising efforts. With lower competition, lower and CPC rates it is definitely worth considering taking this platform for a spin!

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