Executive Summary:
Managing marketing campaigns has been inefficient due to excessive time spent on reporting, limited client visibility for project leads, and the instability of reporting tools like Looker Studio and Power BI. Fyr solves these challenges by integrating all channels into a single source of truth, providing full client visibility and granular data while streamlining spend tracking for better billing accuracy. As a result, Fyr reduces manual data collection and ensures seamless access to all relevant client information across the agency, improving efficiency and decision-making.
Key Results:
30 % reduction in time spent on client reporting
40 % reduction in internal data and information requests within the individual client teams
"Implementing the Fyr technology has enabled the agency to integrate all channels into a single source of truth, allowing everyone involved with the client to have a comprehensive view of the data"
Teppo Lipsanen
Project Manager & Data Analyst at NØRR3
About Nörr3:
NØRR3 is a Finnish media agency focused on delivering a competitive advantage in paid
media through strategic collaboration with clients and creative partners. They emphasize innovation, teamwork, and effective communication. Recognized as “Agency of the Year” in 2022 and 2023, they work with brands like St1, Sambla Group, Terveystalo, Kiinteistömaailma and Resurs Bank. Clients choose NØRR3 for their strong strategic thinking, efficiency, and digital expertise.
Problem:
Managing campaigns became inefficient as too much time was spent on manual reporting instead of strategic work. Project leads and account managers lacked a comprehensive and holistic view of client data, making it difficult to make informed decisions. Additionally, maintaining comparable reporting tools proved challenging, as they became too heavy over time and frequently broke down, disrupting established workflows.
Solution:
Implementing the Fyr technology has enabled the agency to integrate all channels into a single source of truth, allowing everyone involved with the client to have a comprehensive view of the data. By consolidating multiple platforms into one, it provides granular data that helps deliver more accurate insights and decision-making. Additionally, it enables the collection of spend data, simplifying the billing process and ensuring better financial accuracy across the campaign.
Result:
The solution significantly reduces the manual labor involved in gathering data, automating much of the process. It also ensures that all relevant client data is easily accessible across the agency, fostering better collaboration and more informed decision-making. Additionally, Fyr provides us more insight of clients competitor landscape with their social media tracking and share of search tools.
