Norway’s Top Creative Agency – Boosted Efficiency by 20% with Fyr

  • Case Studies
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Melissa

DTM

Executive Summary:

As digital marketing grows increasingly complex, Try’s management noticed that more time was spent gathering data, sharing internal information, and generating client reports—rather than optimizing marketing results. To address this, they implemented Fyr with the goal of establishing a single source of truth for all client-related marketing activities, ensuring team-wide transparency, enabling better decision-making, and automating time-consuming tasks like monthly reporting.
 
Key Results:
  • 50% reduction of time spent on client reporting
  • 20% overall efficiency gain on client related activities
  • Increased client satisfaction

"The Fyr technology is an idiot proof technology that reduces complexity and enables our team members to deliver at their best"

Picture of Andreas Roel Vevle

Andreas Roel Vevle

Consultant in Digital Visibility and Project Manager at TRY Opt.

About TRY:

Try is Norway’s largest agency group and has been named “Agency of the Year” for 22 consecutive years. With over 400 employees spanning five business areas, Try provides comprehensive support across all facets of marketing and communication. The agency maintains a strategic alliance with the global communications group WPP and is a founding partner of the media agency network, The Independent Nordic Network.

Problem:

Reliance on individual team members had led to information delays, while too much time was spent on data collection instead of performance optimization. Additionally, significant resources were allocated to multiple data and reporting solutions, increasing overall costs.

Solution:

Fyr has become the single source of truth, providing real-time insights to the entire team. By enabling analysis across all digital surfaces, it allows for optimization based on the most effective channel mix. Additionally, making it easier for team members to create reports and dashboards has reduced lead times and eliminated bottlenecks within the BI department.

Result:

According to Andreas Vevle, Advisor at Try, the implementation of Fyr has had a significant impact. The entire team stays well-informed and updated on all client activities, while time previously spent on data gathering is now redirected toward performance optimization. Client reporting functions seamlessly with minimal maintenance, and data integrations and technology configurations can be handled internally without IT support. Overall agency efficiency has greatly improved, and by automating routine tasks, Try has been able to develop new, future-proof business models. Andreas quotes; “The Fyr technology is an idiot proof technology that reduces complexity and enables our team members to deliver at their best.

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